Award-Winning Accountants
for Growing UK Businesses

Specialist accounting and financial strategy for companies scaling from £1m to £15m turnover.

Delivering complete accounting solutions
for companies looking to grow.

In 2018 striveX was set-up by James and Rachel to provide accounting and bookkeeping services for growing UK businesses. A few things have changed since then! In 2021 Accountant_She was born and Rachel become the most followed accountant in the UK. The separate company now provides training and courses for other accounting firms. But it didn’t stop there, in 2026 they released strively, a software designed to help businesses automatically onboard their leads.

So if you’re looking for a firm to guide you through growth, managing a scaling business, trusted by other accountants and one that understands technology, you’re in the right place!

We make sure you receive an exceptional service from start to finish

Following your initial consultation you’ll receive a bespoke proposal and straight-forward onboarding portal, you’ll then receive a one hour complimentary session to understand your financial priorities, once we understand your needs we allocate you to our Client Implementation Accountant for three months of blissful, prioritised work flow building. Once you’re settled in the A-Team take over the long-term relationship.

View our upcoming webinars

We host webinars for our clients and wider community, these are free for clients.
You can view our upcoming sessions below!

Feedback from our clients

      Excellent rating  
 Based on 220 reviews 
    
  
 
 
      Trustindex verifies that the original source of the review is Google. I’d like to give a special thank you to Molly Witty at StriveX, who supported me throughout my year-end accounting process.

She has been incredibly helpful, patient and professional, always taking the time to explain everything clearly and answer my questions, no matter how small. She made the whole process feel much easier.

I really appreciate her support and the personal approach she brings to her work. Thank you, Molly! I would highly recommend working with her.
     
   Petra Gatto 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. I’ve recently onboarded my business with striveX and the whole experience has been excellent from start to finish.

From my initial enquiry, everything has been handled promptly, professionally and, most importantly, in a really straightforward way. Jaya, Elysha and Tyarnna have all been first class throughout. They’ve been responsive, helpful and have made the whole onboarding process feel incredibly easy.

One of the things I’ve particularly appreciated is how upfront and transparent everything is, especially when it comes to costs. There are no grey areas or surprises, and you know exactly where you stand from the outset. That was a big factor for me when choosing an accountant.

It’s also refreshing to deal with a firm that feels modern and genuinely proactive, rather than simply being there to deal with the numbers at the end of the year. You get the impression they actually want to understand your business and help you move it forward.

If you’re looking for a forward-thinking, proactive accountant who is easy to deal with and transparent about what they charge, I’d definitely recommend striveX. So far I couldn’t be happier with the decision to move across.
     
   Tom Craven 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. Hannah and Hollie have been a dream to work with. The strivex team always make everything easy and they really care about you and your business.
     
   Hayley Dawson 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. After a bad experience with my previous accountant I am so pleased I found Strive X! I used to dread anything to do with taxes and spreadsheets, but they have completely turned this around and I am now studying for my AAT Level 2 qualification.

Not only are the team brilliant at what they do, they are also the most friendly, approachable and down to earth people who really care.

A special shout out to Natasha the CIS queen for working so hard to sort out our CIS reclaims and to Amy for all her help with understanding tax planning. You are both amazing!
     
   Emma Smith 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. Could not recommend enough if you are looking for accountants who will actually help explain and make things feel a little less scary! Shout out to Becks she has been so helpful x
     
   Jessica Ireland 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. I’ve been incredibly impressed with StriveX - the attention to detail, proactive communication and ensuring I have all the information available to me to inform my decisions. The service experience is second to none. Thank you - particularly to Elysha, Amy-Leigh, Tyranna and Jack!
     
   Katie Muldoon 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. Truly informative and have helped me understand my own business much more. Molly and Elysha have been superb in their guidance, helping me navigate the business and increasing my level of understanding around tax and accounts. Wish I'd known about StriveX when I first started my company. I'm quite certain I'd be in an even better position now.
     
   Christopher French 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. Molly at Strivex has been really helpful and supportive, as have the rest of the team.
     
   Lorna Gibson 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. We've been really impressed with the service from Strive X. What stands out most is how organised they are and how clearly they communicate throughout the process. Everything is well planned, deadlines are clearly explained and we're always kept up to date, which makes dealing with our accounts with much less stress.
The team is friendly, approachable and always happy to answer questions, no matter how big or small. A special mention to Amy, who led our recent tax planning meeting. She was incredibly helpful, explained everything in a way that was easy to understand and made sure we felt confident about the decisions we were making. Elysha is also really helpful and makes sure we are working together efficiently to suit the business and is very adaptive and supportive with that.
It's reassuring to work with a team that is so professional, organised and easy to deal with. We'd happily recommend them to anyone looking for an accountant.
     
   Laura Humphreys 
 
 
 
 
 
    Trustindex verifies that the original source of the review is Google. We've had such a positive experience since joining Strive. The whole team consistently goes above and beyond, but I wanted to give a special mention to Amy and Elysha.

Amy recently led our tax planning meeting, and somehow managed to make a topic that can often feel overwhelming and serious both engaging and enjoyable. She put so much time, effort, and thought into the session, making it interactive, easy to understand, and dare I say, fun!

I came away feeling confident in the decisions we were making, reassured that our accountants truly understand both us and our business, and grateful to have experts who genuinely care about our success.

Elysha has also been fantastic throughout our time with Strive, always approachable, supportive, and happy to help whenever we've needed guidance.

It's rare to find an accountancy team that combines expertise with such a personal, supportive approach. We genuinely appreciate everything Amy, Elysha, and the wider Strive team do for us, and feel incredibly lucky to have them supporting our business.
     
   Jodie Cruttenden

Supporting founders through every stage of growth

Candid Studios Ltd joined striveX® in November 2023 during a pivotal stage of growth, shortly after beginning their investment journey. As first-time founders navigating rapid expansion, they needed more than just compliance. Candid came to striveX for clarity on structure, funding and financial confidence. Our team supports them across bookkeeping, VAT, payroll, year-end accounts, corporation tax, and ongoing management reporting, helping translate complex numbers into meaningful decisions. From strengthening their management accounts after their angel investment raise to creating reliable financial systems behind the scenes, this partnership allows founders Aimee and Lily to stay focused on building a creative, values-led business while knowing their finances are in safe hands.

Accreditations & Press

Find out why we’re the most followed accounting firm in the UK

What we’ve been up to...

Rachel recently met with Keir Starmer to discuss his new tax plans and what they mean for small business owners.

In this exclusive conversation, Rachel asked the questions that matter most to entrepreneurs, breaking down the key changes and their real impact.

Alongside her work with the press and media, Rachel makes sure striveX is always up to date with the latest in tax, finance, and business and that our clients are the first to hear about important changes and, more importantly, how to manage them.

You can catch a quick recap in the video to the right, and for the full interview and Rachel’s in-depth analysis, head to her blog.