About Us
We want to change the way businesses work with their
accountants. Discover more about our journy and team.
About Us
striveX is a UK accountancy firm founded in 2018 by James and Rachel, providing accounting, bookkeeping and advisory support to growing businesses scaling from £1m to £15m turnover.
Discover more about our journey and team below.
Our core values
- Always be kind
- Ask more questions that you answer
- Wow touch points
- Leave it better than you found it
- Be the best you can be
We try our best to help UK businesses and people, which is why we prioritise working with local suppliers and ensure that all of our team are based in the UK and on our payroll.
We are committed to understanding our clients financial priorities and helping them meet their goals.
Our goal
We want to encourage other accounting firms to create better work environments for their teams and a better service for their clients, all whilst supporting the UK economy.
As the most followed UK accounting firm we have a responsibility to lead by example. Our team receive best in class salary and benefits, we created the first ever business funded AAT bursary to allow low income households to study accounting, we put health and fitness as a top priority for social events and have a wealth of training, resources and solutions for other accounting firms.
An exceptional team for exceptional clients.
Our Journey
Meet the people behind striveX
Real qualifications, real experience — the accountants directing the business and behind our Knowledge Hub
James Harris
Co-Founder · FCCA
FCCA-qualified, James co-founded striveX and also founded strively, a software platform helping financial firms onboard and track clients — a natural extension of his process- and KPI-driven approach to running an accountancy practice.
Rachel Harris
Co-Founder · MAAT
MAAT-qualified with an MBA from Cranfield School of Management, Rachel co-founded striveX and also founded Accountant_She, an education platform for accountants. She has built the largest social following of any UK accountant.
Charlotte Bell
Finance Manager · ACCA
ACCA-qualified, Charlotte manages striveX’s own internal finances — building board reports, consolidating company information and managing the internal finance team. Charlotte reports on the overall performance of the business.
Elysha Jones
Business Services · ACCA
ACCA-qualified, Elysha manages the Business Services team, focusing on management reporting, forecasting and cash-flow management for scaling businesses.
Jaya Meadows
Business Development · ATT
ATT-qualified, Jaya is responsible for consulting with prospects, business development and key account management. The first face a prospect sees, Jaya meets with all new business.
Kim Coogan
Year-End · ACMA
ACMA-qualified, Kim manages the Year-End team, focusing on company accounts and self-assessments. She has over 10 years experience in Practice. Having worked in Industry prior to this.