We are a start up with the potential to grow, we selected James from 8 potential candidate accountants for 3 simple reasons. Firstly, we know very little about accounting and needed a partner that could provide financial guidance and direction at the key stages in our business journey. Secondly we also needed a high degree of comfort, knowing where we are on a week by week basis specifically for cash flow, and the dreaded VAT. James removing the paranoia, quickly tidying up our early efforts in accounting, providing a simple process, combined with hands on integration of our accounting into the relative government agencies. Most of all James has strong empathy and is highly competent, StriveX is only a couple of years ahead of us on the journey, we feel we have someone who is part of the team, who we can ask anything of with no fear of being patronised, who has our back while we do what we do.