From Market Stall to a Multi-Seven-Figure Business
How Chocofruit scaled with striveX as their accounting partner — a client case study.
David, Founder of Chocofruit
Chocolate-covered fruit · Selfridges, South Bank & The London Eye
2016
Founded from a single market stall
3
London trading locations today
30K+
Instagram followers
10/10
David’s rating of striveX
Since founding Chocofruit from a single market stall in East London in 2016, David has grown the business into a multi-seven-figure venture now trading from Selfridges on Oxford Street, the South Bank Centre Food Market and the London Eye, with an Instagram following of over 30,000.
Before switching to striveX, Chocofruit’s accounts were handled by a firm that outsourced much of the work overseas. The time difference made communication difficult, and David found himself with questions that took too long to get answered. He found striveX on Instagram and switched because striveX was UK-based, modern, and — crucially — actually reachable.
As soon as I approached striveX, I found we could speak straight away, and they understood a lot of the challenges we were having.
David · Founder, Chocofruit
A couple of years into working together, Chocofruit handed over its full accounting and management accounting function to striveX, freeing up David and his team to focus on running the business rather than the books.
David talking with Emma from the Business Services team at striveX, outside the Chocofruit stall in London.
A favourite available at the stall.
A confectionary box available online and at the stall.
We’d rate striveX as a 10 out of 10. It’s very good value for money, and people have gone above and beyond in terms of helping us.
David · Founder, Chocofruit