Become a client

Tom W. Ayling

Rare books & manuscripts dealer · Tolkien first editions, letters & archives · Oxford

Tom turned a lifelong book-collecting habit into Tom W. Ayling Ltd — striveX brought formal financial tracking and key account management to a business he’d been running by instinct.

“Working with striveX from the very start has taken so much of that off my plate, and it’s been enormously helpful.”

Services used:

  1. Payroll
  2. Book-keeping
  3. Cash-flow reporting
  4. Limited company accounts
  5. Limited company tax return
  6. Self-assessment
Read the full story
Tom Ayling examining a rare book in his showroom
David, founder of Chocofruit, outside the brand's kiosk in London beneath the CHOCOFRUIT sign

Chocofruit

Chocolate-covered fruit · Selfridges, South Bank & The London Eye

From a single market stall in 2016 to a multi-seven-figure business trading across London — David explains why he switched to an accountant who actually picks up the phone.

“We’d rate striveX as a 10 out of 10.”

Services used:

  1. Company accounts and tax return filing
  2. Monthly book-keeping
  3. Quarterly VAT returns
  4. Cashflow forecasting
  5. Payroll
Read the full story

Candid Studios

Self-portrait studio · Headshots, brand activations & personal sessions · Notting Hill, London

Aimee and Lily built Candid Studios, an award-winning self-portrait studio — striveX supports their finances through rapid growth and their investment round.

“thank you for the patience, and the confidence you’ve given us,”

Services used:

  1. Bookkeeping
  2. VAT returns
  3. Payroll
  4. Year-end accounts & corporation tax
  5. Management reporting
Read the full story